1. Understand Your Business Goals

Before you start looking for an agency, define what you want from SEO:

  • Do you want to rank locally in a specific country (e.g., Mexico, Brazil, Colombia)?
  • Are you aiming for regional visibility across LATAM?
  • Or is your focus global reach with LATAM expansion?

Knowing this will help you filter agencies with the right expertise.

2. Look for Local & Regional Expertise

SEO in LATAM is unique because of:

  • Language differences (Spanish vs. Portuguese in Brazil).
  • Local search behaviors (Google dominates, but other platforms like Mercado Libre SEO matter in eCommerce).
  • Cultural nuances that affect keyword intent.

Choose an agency that understands LATAM markets, not just generic SEO.

For more information please visit SEO Agency in LATAM

3. Evaluate Their Track Record

  • Ask for case studies from LATAM businesses.
  • Check if they’ve worked in your industry (eCommerce, SaaS, real estate, etc.).
  • Look for proof of rankings, traffic growth, and conversions—not just vanity metrics.

4. Check Their Service Scop

Good LATAM SEO agencies offer a mix of:

  • Technical SEO (site speed, mobile optimization, indexing).
  • Content SEO (Spanish/Portuguese keyword research, local content creation).
  • Link building with regional publishers.
  • International SEO if targeting cross-border markets.

5. Assess Communication & Reporting

  • Do they provide monthly reports in your preferred language (English, Spanish, or Portuguese)?
  • Do they explain results clearly, without jargon?
  • Is their team accessible via email, WhatsApp, or local channels you use?

6. Compare Pricing Models

LATAM agencies are often more cost-effective than US/EU ones, but pricing varies:

  • Fixed monthly retainer for ongoing SEO.
  • Project-based fees for audits or one-time optimizations.
  • Performance-based pricing (less common, but some offer it).

Choose a model that aligns with your budget and growth stage.

7. Watch for Red Flags

Avoid agencies that:

  • Promise #1 rankings overnight.
  • Don’t share clear strategies.
  • Outsource everything without in-house expertise.
  • Focus only on keyword rankings instead of traffic quality & conversions.

8. Ask the Right Questions

When interviewing an agency, ask:

  • How do you adapt SEO for different LATAM markets?
  • Can you show me case studies from LATAM clients?
  • How do you handle Spanish vs. Portuguese SEO?
  • What KPIs do you measure beyond rankings?
  • How often will we communicate and get reports?